Outcome Based Solutions

When uncertainty is too high

Looking to disrupt your industry and drive true innovation? It’s a game-changer, but navigating this journey is a challenge.


In uncharted territory, flexibility is essential. Rigidly sticking to a predefined list of deliverables often leads to costly mistakes. Most early assumptions are untested and likely flawed, making real-time testing and adaptation critical. Waiting too long to course-correct results in waste, not value.

When uncertainty runs high, the Lean Startup method, pioneered by Eric Ries in his 2011 book, is your roadmap. The Lean Startup method focuses on rapid experimentation, validated learning, and minimizing waste, equipping teams to quickly align with customer needs, control costs, and enhance success rates—even in volatile markets. Despite its name, Lean Startup principles are equally powerful for any organization, large or small, navigating high uncertainty.

Beyond Ries’ contributions, I bring in tools and insights from experts behind The Lean Startup, This is Lean, Strategyzer, David J. Bland, Jeff Gothelf and many more. Explore these methods and more on my References page to see how they can fuel your innovation journey.

Dial +41 78 648 04 87 or send me a message at hicham@bakir.io to start discussing it.