I first discovered Lean at Scania in Sweden, within a culture where performance was not about speed or isolated effort, but about the smooth flow of value and the customer at the center. It was a turning point: Lean is not about doing more or faster, but about moving without friction, at the right pace, with people at the core.
Since then, Lean has been a guiding thread throughout my career. In both industry and digital environments, I have seen how organizations often exhaust themselves trying to optimize resources — doing more, faster, cheaper. Yet this mindset paradoxically slows down value creation and clogs the flow.
With Bakir In & Out, I help companies refocus on what truly matters:
- delivering real value to their customers,
- fostering continuous improvement,
- prioritizing sustainability over quick wins,
- building simple, frictionless flows.
Lean is the art of scaling human activities without bureaucracy, through collective intelligence.
Essential Reading
This is Lean
By Niklas Modig and Pär Åhlström
This book brilliantly explains the difference between resource efficiency and flow efficiency. Through clear examples and engaging storytelling, it demonstrates why focusing on flow efficiency leads to better outcomes for both customers and organizations.
The key insight: organizations often optimize for keeping resources busy (resource efficiency) when they should optimize for smooth value flow (flow efficiency). This fundamental shift in thinking is at the heart of Lean.
Learn more about the book →