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Vision and Commitment

Harnessing technology to create value and keep our options open, in order to preserve our quality of life and strengthen our societies.

Vision

Switzerland and Europe offer their citizens a unique quality of life, the result of delicate balances that must be preserved. Yet, by too often giving priority to efficiency and cost-cutting, we risk losing sight of what truly matters: the common good and the vitality of our societies.

Commitment

Technology can be a powerful ally, making an alternative possible: a path that is more respectful of people, without sacrificing our competitiveness.

With Bakir In & Out, my ambition is simple: to contribute, at my own scale, by helping businesses, institutions and associations to refocus on what really matters. Creating value that sustains our lives and our societies, and generating lasting benefits, for both the economy and the way we live together.

The approach is guided by clear commitments:

prioritizing quality over quantity, with a long-term vision beyond short-term profit,

showing that efficiency is built with people, not against them, by keeping them at the center,

reasoning in terms of added value rather than cost,

favoring local and sovereign solutions whenever they are competitive,

and, when they are not yet competitive, contributing to making them viable and high-performing.